Lars Krantz is a Swedish freelance journalist that has been covering american cars, original, custom, rods and their owners during the last decades. His coverages have been found in numerous Swedish car magazines.
Since 2010, Mr. Krantz has been bicontinental by keeping one residence in USA and the other one in Sweden. He has noted that the hobby looks the same, even over the boarders and the material has increased noticeably.
The material goes above the limit of Swedish car magazines so what could be more natural than starting a magazine of his own?
– Worldwide.
The man who made this possible is Mats Carlsson an investor and a true carguy with a big hart for everything that contains a V8. The body to his hotrod is manufactured in Sweden.
-Yes, he is involved in that company too.
Mats spends some time in Australia visiting car events now and then and yes he can write.
2013, at Swedens biggest car show, Bilsport Performance & Custom Show Elmia, Carlsson and Krantz took a stroll among chrome and candy discussing a future partnership. 18 minutes later, when that stroll was done, Worldkustom was born.
